A digital showroom for an independent collector-car brokerage.
RGB Motors is an independent collector-car brokerage based in Florida and working worldwide. Porsche comes first, inside a broader practice of sports, classic, and collector cars. Founded in 2004, principal-led, and by appointment, the firm states its position in three words: independent, discreet, worldwide.
That posture set the brief. The site had to carry the weight of the cars it represents, read more like a printed dossier than a dealership template, welcome enquiries from any timezone, and stay fast and maintainable on the client's ordinary WordPress hosting. So there are no page builders, no off-the-shelf theme, and no front-end framework. The theme is written by hand: PHP templates, vanilla JavaScript, a single hand-maintained CSS system, and ACF for structured vehicle data.
JDP Studio designed and rebuilt the site end to end in 2026, shipping it as an iterative versioned release line (v4.x) with surgical zero-downtime deploys onto the client's existing hosting. The engagement continues: JDP Studio remains the ongoing design and engineering partner.
The design language is editorial rather than promotional: a restrained ink-and-red palette, mono eyebrows, condensed display type, and hairline rules. The identity holds across full light and dark themes, and the animated logo ships with a reduced-motion fallback, so the brand still lands for visitors who opt out of motion.
Vehicles live in a custom post type with ACF-driven structured data, presented in Available Now and Placed sections. Each card reads like a catalogue entry: reference number, year and marque, spec essentials, price on application. The running order follows a client-controlled reference-number system, so the principal curates the room rather than accepting CMS defaults.
A listing page opens like a file: reference chip, marque and year eyebrow, a spec table set in mono, price upon request, and editorial photo captions. The structure comes from ACF fields, so the client edits facts rather than layout, and every dossier stays typographically identical.
Each of the six expertise pages (Acquisition, Vehicle Representation, Auction Representation, Inspection & Evaluation, Transportation, Transparent Fees) opens on a cinematic masthead cut to the exact viewport, with discipline pagination, a technical spec strip, and an editorial reading spread with drop caps and side panels.
A custom sitewide enquiry dock opens into a chat-style composer that accepts text or voice notes and already knows which vehicle you are viewing. Enquiries deliver into a private inbox inside WordPress. There is no third-party chat vendor anywhere in the loop, and no visitor data leaves the client's stack.
At /graph/, the whole site becomes an interactive map: brand, services, Porsche eras, inventory, auction houses and journal pieces rendered as connected nodes you can drag, zoom, and open. It is linked from the site header as a public wayfinding feature, equal parts navigation and self-portrait.
A journal of field notes and market observations, with an FAQ and a newsletter band riding along. Journal entries surface across the site, from the home ticker to the practice graph, so the editorial work keeps feeding the showroom instead of sitting in a blog silo.
Full light and dark themes across every template, honoring system preference and remembering the visitor's choice.
An animated logo with a reduced-motion fallback, and interface motion that steps aside when visitors ask it to.
AutoDealer organization, Vehicle and Product entities with offers, BlogPosting, FAQPage and breadcrumbs, all emitted from one schema module.
Lighthouse, measured July 2026: Best Practices 100/100 and SEO 100/100 on both desktop and mobile profiles, with 0 ms total blocking time.
No sales pitch. No pressure. Tell us about your project.